This program is for women who…
• Have 20–30+ years of professional experience
• Know they have valuable expertise to offer
• Are curious about advisory, consulting, or portfolio careers
• Want to work independently — but without building a complicated business
• Have reached a point where they value clarity, autonomy and meaningful work
You may already have an idea for a business.
Or you may simply have a strong sense that your experience deserves a different stage.
The reality about expertise-based businesses
Many people try to build consulting businesses the way startups do.
Complex funnels. Endless social media. Expensive automation tools.
While there is value in start-up mindset, expertise-based businesses grow differently.
They succeed when three things are clear:
• the problems you solve
• the clients you serve
• the path from reputation to revenue
The 3rd Act Business Lab focuses on exactly those foundations.
Clarity
Translating your experience into a clear niche and value proposition.
Offer design & MVP
Creating a simple advisory service or product and sell before you build.
Lead generation
The non-cringe way to generate businesss
Advisory conversations
Selling through insight and credibility rather than persuasion.
Business foundations
The minimum infrastructure needed to run a credible advisory practice.
Sustainable growth
Designing a business that works for this stage of life.
Support
You're not alone - you're doing this with others.
Success
I'm proud to share that over the last seven years, after a successful consulting and coaching career, I have built the Agile Change Leadership Institute to:
Reach 81 countries
Gain the trust of 164 companies
Transform 3000+ students practice
Take on on average 5 hours a week to run with no outside investment.
9 weeks of business building at pace!
1. Design your 3rd Act
What kind of business do you actually want?
We explore the pros and cons of product vs service models, how advisory and coaching businesses generate income, and how to identify the “cash cow” in your expertise.
2. Follow the money
This session focuses on financial and operational realities.
We explore revenue models, cashflow basics, and the simple systems needed to run a credible, sustainable advisory or coaching practice.
3. Breathe
Stop. Take a breath. Let the new ideas settle. Share. Bounce. Absorb.
4. Solve the right problem
Clients do not buy experience.
They buy solutions.
This session focuses on identifying the problems you are uniquely placed to solve and shaping those into a clear advisory offer.
5. Keep it lean
You don’t need a large team or expensive systems.
This session explores the minimum viable infrastructure for an advisory business, including automation, AI tools, and how virtual assistants can extend your capacity.
6. Pause
Time to consolidate. Take stock. Exhale. Build energy for the finish.
7. Get visible
Visibility is the engine of expertise businesses.
We explore how to design a simple 12-month visibility and marketing plan, why owning your list matters, and how reputation builds opportunity.
8. Ask for the work
Many advisory businesses stall at this step.
We explore the real barriers to sales, how to structure advisory conversations, and how social proof and testimonials accelerate trust.
9. Retrospective & Hootenany
You are through - consolidate the learnings, get clear on how you will move forward and celebrate!
Your facilitator: Dr Jen Frahm
Jen is the co-founder of the Agile Change Leadership Institute and a globally recognised expert in organisational change and leadership.
Over the past decade she has built a global education business from Australia, working with professionals across more than 81 countries.
Her work focuses on helping experienced professionals translate deep expertise into practical capability, influence and impact.
Before founding the Institute, Jen worked across marketing, advertising, leadership coaching, and change consulting, building a career at the intersection of ideas, learning and business — experience that now informs her work supporting professionals who want to turn decades of expertise into meaningful advisory or coaching practice.
Why now?
In recent years Jen has been approached by an increasing number of experienced women asking the same question: How do I turn what I know into meaningful work in this next chapter of my career?
The Third Act Business Lab is designed as a response to that question.
Next Cohort January 2027
hoose how you pay
Option 1: Early Bird -
$2,950 + GST - First 4 seats · book by Nov 15 2026
Option 2: One payment - $3500 + GST
Option 3: 3 x $1250 + GST over three months
Format
Small cohort learning designed for conversation and peer support.
9 live group sessions (90 mins each)
Practical tools and worksheets
Opportunity for discussion and hot-seat coaching
Optional private community between sessions
